The Story Behind our Sustainable Loungewear and Elevated Basics Collection
I started Advika in Montreal in 2010 with a simple idea — to create clothing that feels good in every way. As a women-owned brand, I wanted soft, sustainable pieces that reflected my values and my style, made locally with care and intention.
Good fitting, comfortable basics that never go out of style and become the foundation of your wardrobe have always been at the core of the line, created for every stage, every shape, and every version of you.
From start to finish, every step happens here in Canada — thoughtfully designed to move with you, to last, and to remind you that comfort and consciousness can go hand in hand.
Slow fashion, made close to home.
- Jamie Brock,
Founder of Advika Clothing
Soft, Sustainable Elevated Basics
We create women’s basics and loungewear made from ultra-soft, naturally breathable fabrics that feel incredible on your skin. Each piece is simple and versatile, designed to last and easy to wear — the kind of styles you reach for again and again.
These pieces form the foundation of your wardrobe, season after season.
This is the heart of Advika.
Celebrating Women in Every Body.
Women come in every age, shape, and chapter of life. They are not defined by one size or silhouette, they deserve clothing that is comfortable, versatile, and timeless. Clothing should adapt to them, not the other way around.
Our goal is to create pieces that move with you and flatter a range of bodies, across ages and sizes.
We create effortless styles where comfort feels beautiful.
While many styles are currently available in sizes S–XXL, we’ve expanded our range to include select pieces in XXXL, with plans to continue extending sizing in future collections.
Each step forward brings us closer to making timeless comfort more accessible.
Comfort that Lasts
At Advika, loungewear is more than clothing for relaxing — it’s about feeling good in what you wear throughout your day. Our pieces are designed to offer comfort you can truly live in.
Made to feel good the moment you put them on and continue to feel good over time, each style is designed to last, not follow trends.
Why Our Fabrics Matter — Safe, Sustainable, and Canadian-Sourced
Advika is committed to responsible production, with a focus on keeping every step as local as possible, along with domestic fabric sourcing.
We use fabrics such as Tencel lyocell, bamboo, modal, and organic cotton.
Tencel, bamboo, and modal are soft, breathable, plant-based materials that offer gentle comfort, natural moisture-wicking, and a smooth, durable feel for everyday wear.
Organic cotton is grown without synthetic pesticides and supports healthier soil, offering a soft, breathable feel with everyday durability.
These fabrics are OEKO-TEX certified and tested for harmful substances, making them safe for everyday wear and supporting more responsible textile production.
Responsible Sourcing• Sustainable Practices
Operating entirely in Canada keeps our process close to home. It allows us to maintain ethical standards, support fair wages, and work with responsibly sourced, quality fabrics.
Shop our collection of Canadian made sustainable women's loungewear and elevated basics