The Advika Color Guide
Advika’s color palette is built around soft neutrals, earthy browns, muted greens, calming blues, and richer seasonal shades. Each color has its own character while fitting naturally into the Advika wardrobe.
CURRENT FALL/WINTER 2026 PALETTE
CACAO
A deep, rich chocolate brown.
Evokes: Warmth, grounding, and comfort.
Pairs well with: Mahogany, Raspberry, Bluebell, Whiskey, and other rich browns.
BLUEBELL
A rich blue with subtle turquoise undertones.
Evokes: Freshness, ease, and calm.
Pairs well with: Whiskey for contrast, or Cacao and Shale for a softer combination.
PEBBLE
A soft taupe with subtle warm-gray undertones.
Evokes: Calm, simplicity, softness, and effortless minimalism.
Pairs well with: Ivory, Biscotti, Raspberry, brown tones, and Shale.
SHALE
A medium-dark grey-blue with a true shale tone.
Evokes: Modern simplicity, and balance.
Pairs well with: Bluebell, Ivory, Biscotti, Cacao, and other blue tones.
Whiskey
A golden pumpkin spice.
Evokes: Warmth, and autumn.
Pairs well with: Cacao and richer browns, or Bluebell for contrast.
Seashell
A very light neutral with soft gray undertones.
Evokes: Softness, lightness, simplicity.
Pairs well with: Almost any color, making it one of Advika’s most versatile neutrals.
REDS & PINKS
MAHOGANY
A deep and rich red-brown.
Evokes: Warmth, richness, autumnal elegance.
Pairs well with: Cacao, Seashell, and other rich or warm colors.
RASPBERRY
A soft, muted berry red with a more feminine quality than Mahogany.
Evokes: Softness, warmth, femininity.
Pairs well with: Pebble, Ivory, Biscotti, and other soft, muted colors.
LIGHT BRICK
A soft, muted terracotta.
Evokes: Warmth and earth.
Pairs well with: Ivory, Biscotti, and softer brown tones.
BROWNS & WARM NEUTRALS
AMERICANO
A light-to-medium coffee brown with plenty of warm cream or milk undertones.
Evokes: Comfort and everyday sophistication.
Pairs well with: Ivory, Seashell, Biscotti, and other soft neutral tones.
COFFEE BROWN
A deep, rich brown with warm undertones.
Evokes: Riichness, and understated sophistication.
Pairs well with: Ivory and Black for classic contrast, or other warm browns for a tonal look.
MINK
A soft taupe-gray with mauve undertones.
Evokes: Softness, sophistication, and quiet luxury.
Pairs well with: Ube, Moonscape Mauve, Ivory, Biscotti, and Raspberry.
GREENS
EUCALYPTUS
A soft, muted sage green with a slightly gray undertone.
Evokes: Calmness, freshness, and softness.
Pairs well with: Ivory, Biscotti, Seashell, and other soft greens.
SAGE
A brighter, fresher version of Eucalyptus with a muted mint undertone.
Evokes: Freshness, fun, and adventure.
Pairs well with: Biscotti, Ivory, and Eucalyptus.
GREEN GREY
A true mix of grey and green, leaning on the grey side.
Evokes: Balance, nature, and modern simplicity.
Pairs well with: The green family, Shale, and other soft gray tones.
BLUES & TEALS
DUSTY TEAL
A bright yet muted turquoise.
Evokes: individuality and creativity.
Pairs well with: Ivory, Black, Shale, Cacao, and Pebble.
STEEL BLUE
A rich yet muted vintage blue- grey, more on the blue side.
Evokes: Calm, clarity, sophistication, and ease.
Pairs well with: Ivory, Pebble, Shale, Cacao, and other muted blues.
ULTRAMARINE
A rich, blue with a similar depth and color quality to Bluebell.
Evokes: Clarity, confidence, and freshness.
Pairs well with: Whiskey, Cacao, Shale, and soft neutrals, similar to Bluebell.
PURPLES & MAUVES
UBE
A soft, muted mauve with noticeably more mauve than Mink.
Evokes: Softness, and modern femininity.
Pairs well with: Mink, Ivory, Biscotti, Raspberry, and Moonscape Mauve.
MOONSCAPE MAUVE
A brighter, more noticeable mauve than Ube, but still muted.
Evokes: Softness, individuality and creativity.
Pairs well with: Ivory, Biscotti, Mink, Raspberry, and Pebble.
SOFT NEUTRALS
BISCOTTI
A soft, warm beige.
Evokes: Warmth, comfort, softness, and understated elegance.
Pairs well with: Raspberry, Light Brick, Eucalyptus, Sage, Ube, Moonscape Mauve, and softer browns.
MOONSCAPE MAUVE
A brighter, more noticeable mauve than Ube, but still muted.
Evokes: Softness, individuality and creativity.
Pairs well with: Ivory, Biscotti, Mink, Raspberry, and Pebble.
A NOTE ABOUT COLOR
Color is personal. The suggestions above are simply a starting point to help you see how the Advika palette can work together.
Advika colors are intentionally soft, muted, and versatile. The palette is designed to make it easy to create tonal looks, subtle contrast, and combinations that feel natural and effortless.
Advika colors are designed to flatter a wide range of skin tones—the best color is always the one you feel best in.